April Fools’ Day: Minimalist Style

April Fools’ Day is just around the corner, which means April Fools’ Day pranks are too. There will be stories of those being tricked, scared, or even pregnant (seriously though, please don’t go there). The Web makes it even easier to get in on the fun, and with all the capabilities of social media, the creative and sharing possibilities are endless. Everything from delivery parachutes, ghost catchers, and emoji degrees can be found around this time of year. Even the minimalist community gets involved by creating its own pranks, or by others poking fun at it.

Last year, McDonald’s “released” the MmmBox that was a spoof about the growth of food subscription services. One of the choices was called “The Minimalist Box” which contained one fry and ketchup.


Although McDonald’s is poking fun at food subscription services, it is also taking a small jab at the minimalist community. As an aspiring minimalist, I certainly didn’t take any offense and found it quite funny, even though any minimalist would agree that is way too much ketchup for one fry.

Another great internet prank last year was this fake site made to look like a real one from H&M Clothing. A new collection, which was inspired by Mark Zuckerberg’s minimalist style, was released. The collection included seven gray t-shirts and one pair of jeans. The site was complete with multiple pages and graphics that made it feel legitimate. The hashtag, #MARKFORHM, was even created to make the collection seem even more realistic. collection

Although the website has a disclaimer at the bottom clarifying its authenticity, many still fell for the prank and shared it on Twitter.

Even members of the minimalist community get in on the April Fools’ Day fun. In 2016, Joshua Fields Millburn and Ryan Nicodemus, otherwise known as The Minimalists, debuted their very own t-shirt. The shirt was basic white or black, came in an individually numbered, velvet-lined box, and retailed for $729!

minimalist t

Apparently the price tag, or the fact that less than 2% of proceeds were going to charity, wasn’t enough to make people realize the joke, because at least 7,000 people still clicked on the “Buy Now” link for the shirt, which led users to another page that explained the prank.

The duo doesn’t think that everyone who clicked planned on purchasing, but had they, there would have been around 5 million dollars in sales! Luckily for the gullible, the Minimalists would never participate in anything like this because it doesn’t align with their values.

Many companies take advantage of the benefits of building relationships with their customers on social media. April Fools’ Day offers a fun and creative way to continue doing this. I can’t wait to see what new pranks 2017 brings!

I’d love to hear about other April Fools’ Day pranks involving the minimalist community or any others that you can’t resist sharing. Leave me a comment of your favorite, or find me on Twitter!

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